Integration with Google Analytics

To enable google analytics integration register Google Analytics property id in Box Office To make your Google Analytics account fully compliant with the analytics data we provide please follow the steps below.

1. Enable Enhanced Ecommerce in Google Analytics Settings

2. Define the following Custom Dimensions in Google Analytics Settings. They must have the same index as shown in the picture below

EventGroupName

EventGroupID

EventDateName

EventDateID

WebUserID

Price

TicketTypeID

Quantity

ViewEventGroupID

ViewEventID

ViewWebUserID

FBStatus

Production page on another domain

Many of our clients have their own website and have a production page for events. Most customers start their shopping experience on that production page. To be able to track customer behavior properly, Cross-domain measurement must be enabled.

This can be enabled by including the following code on each production page.

Replace:

YOUR_GA_MEASUREMENT_ID

with your own Google Analytics ID.

Replace:

TIX_GA_MEASUREMENT_ID and COUNTRY_SPECIFIC_TIX_URL

with the respective texts found in the table below:

TIX_GA_MEASUREMENT_ID

COUNTRY_SPECIFIC_TIX_URL

UA-44358330-2

tix.is

UA-44358330-9 

tix.dk

UA-44358330-7

tix.no

UA-44358330-6

tix.se

UA-44358330-10 

tix.fo

UA-44358330-17

tixbe.be

UA-44358330-16

tixnl.nl

Replace:

EVENT_GROUP_ID 

with the EventGroupID of the production.

gtag('config', 'YOUR_GA_MEASUREMENT_ID', {
linker: {
domains: ['COUNTRY_SPECIFIC_TIX_URL']
},
custom_map: {
dimension1: 'EventGroupName',
dimension2: 'EventGroupId'
}
})
gtag('config', 'TIX_GA_MEASUREMENT_ID', {
linker: {
domains: ['COUNTRY_SPECIFIC_TIX_URL']
},
custom_map: {
dimension1: 'EventGroupName',
dimension2: 'EventGroupId'
}
})
gtag('event', 'view_production', {
event_category: 'ecommerce',
ViewEventGroupId: 'EVENT_GROUP_ID'
})

Events/Data sent to Google Analytics by Tix

The following screenshot show when in the buying flow each Google Analytics Event is triggered and the code below shows what data is sent with the event

View Production

gtag('event', 'view_production', {
event_category: 'ecommerce',
ViewEventGroupId: '8644',
ViewWebUserId: '0'
})

gtag('event', 'select_eventgroup', {
event_category: 'ecommerce',
ViewEventGroupId: '8118',
ViewWebUserId: '0'
})

gtag('event', 'select_eventdate', {
event_category: 'ecommerce',
ViewEventId: '36931',
ViewWebUserId: '0'
})

gtag('event', 'view_item_list', {
items: [
{
id: EventDateId+TicketTypeId,
name: EventDateName+TicketTypeName,
location_id: Venue,
brand: Promoter,
category: EventGroupId,
variant: eventDateId,
dimension1: EventGroupName,
dimension2: EventGroupId,
dimension3: EventDateName,
dimension4: EventDateId,
dimension5: webUser,
dimension6: price,
dimension7: TicketTypeId,
dimension8: quantity
}
]
})

gtag('event', 'add_to_cart', {
items: [
{
id: EventDateId+TicketTypeId,
name: EventDateName+TicketTypeName,
location_id: Venue,
brand: Promoter,
category: EventGroupId,
variant: eventDateId,
dimension1: EventGroupName,
dimension2: EventGroupId,
dimension3: EventDateName,
dimension4: EventDateId,
dimension5: webUser,
dimension6: price,
dimension7: TicketTypeId,
dimension8: quantity
}
]
})

gtag('event', 'begin_checkout', {
items: [
{
id: EventDateId+TicketTypeId,
name: EventDateName+TicketTypeName,
location_id: Venue,
brand: Promoter,
variant: eventDateId,
quantity: quantity,
price: '7800',
dimension1: EventGroupName,
dimension2: EventGroupId,
dimension3: EventDateName,
dimension4: EventDateId,
dimension5: webUser,
dimension6: price,
dimension7: TicketTypeId,
dimension8: quantity
}
]
})

gtag('event', 'purchase', {
transaction_id: TransactionId,
value: totalValue,
items: [
{
id: EventDateId+TicketTypeId,
name: EventDateName+TicketTypeName,
location_id: Venue,
brand: Promoter,
variant: eventDateId,
quantity: quantity,
price: '7800',
dimension3: EventDateName,
dimension4: EventDateId,
dimension5: webUser,
dimension6: price,
dimension7: TicketTypeId,
dimension8: quantity
}
]
})

• TixGoogleAnalytics.pdf
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